Bosch showcases comprehensive automotive safety technologies at AAS Safe Driving and Mobility Conference 2017

Mercedes Benz Rescue Assist 2.0 app, one of the life-saving mobility solutions Bosch showcased during the Safe Driving and  Mobility Conference 2017

Mercedes Benz Rescue Assist 2.0 app, one of the life-saving mobility solutions Bosch showcased during the Safe Driving and Mobility Conference 2017

Guest of honour Assoc. Prof. Dr. Muhammad Faishal Ibrahim (left), senior parliamentary secretary for the Ministry of Social and  Family Development, and Bernand Tay (right), president of AAS experienc

Guest of honour Assoc. Prof. Dr. Muhammad Faishal Ibrahim (left), senior parliamentary secretary for the Ministry of Social and Family Development, and Bernand Tay (right), president of AAS experienc



Zairynn Yazmi
Assistant Manager
Robert Bosch (SEA) Pte Ltd
Corporate Communications (Southeast Asia)
Phone: +65 6571 2059, Mobile: +65 8799 6901


2017-10-17 | Singapore | Corporate News

Saving lives through vehicle safety and automated driving

  • Singapore has amongst the lowest road fatality rates in the world, however compared with other highly-developed cities there is room for improvement
  • Exhibition of comprehensive safety solutions: From active safety systems to post-crash response technologies
  • Automated driving: Shaping mobility to be accident-free, stress-free and emission free

Singapore – Bosch, a leading global supplier of automotive technology and services, announced its participation at the Safe Driving and Mobility Conference 2017. Hosted by the Automobile Association of Singapore (AAS), the conference will take place on 20th and 21st October 2017 at the Marina Bay Sands Expo and Convention Center. The company will showcase technologies that reduce the number of accidents and make mobility safer on Singapore’s roads.

“Since the creation of ABS for passenger cars in 1978, we have created numerous safety technologies whose effectiveness has prevented accidents and saved thousands of lives over the years,” says Martin Hayes, President of Bosch Southeast Asia. “For Bosch, every traffic-related death is one too many. This belief has always been the driver behind Bosch’s innovative life-saving technologies and it is what we want to showcase at the Safe Driving and Mobility Conference”.

Singapore accident statistics show room for improvement

Bosch believes that more can be done to improve road safety in Singapore. With 15.8 fatalities per 100,000 motor vehicles, it is more dangerous to drive in Singapore than in several other well-developed countries. For instance, the road fatalities rate per 100,000 motor vehicles in the United Kingdom amounts to 4.8, whereas it is 5.3 in Japan, 6.2 in Germany, 7.9 in Taiwan and 10.9 in the United States. The world’s average rate lies at 13.3.

“As a global supplier for mobility solutions, we believe that the most substantial impact the automotive industry can make is to produce safer vehicles equipped with safety technologies such as antilock braking system (ABS) and electronic stability program (ESP®)”, says Martin Hayes.

Accident-free mobility through active safety technologies: Motorcycle ABS and ESP® for passenger cars

According to the World Health Organisation (2015), fatal accidents in Southeast Asia involving motorized two- or three-wheeler vehicles make up to 34 percent. In Singapore, the fatality rate for the same vehicle category is 46 percent. Given the increased number of motorbikes and scooters on the roads as well as the high percentage of fatal accidents that they are involved in, motorcycle antilock braking system (ABS) can have an enormous impact on bringing the road death numbers significantly down. The risk of motorcyclists falling off their vehicles while braking is reduced with this technology, since motorcycle ABS prevents the wheels from locking, keeping the bike stable and the rider upright. Bosch accident research study estimates that around one-quarter of all accidents with casualties can be avoided if all two-wheelers were equipped with motorcycle ABS. In the European Union (EU) motorcycle ABS has been mandated for all new vehicle types from the beginning of 2016. Similar legislation will also be applicable in Japan from 2018 and in Taiwan from 2019. In Brazil, it is set to apply to two-wheelers with an engine displacement ≥300 cc ramping up between 2016 and 2019. Motorcycle ABS is also on the political agenda in the United States and Australia.

ESP® is one of the most effective crash avoidance systems in the automobile. Since its introduction in 1995, it made a tremendous contribution to the reduction of severe and fatal accidents. Using smart sensors, ESP® compares 25 times per second whether a driver’s steering input matches the vehicle’s actual direction of travel. If the system detects discrepancy and identifies that the vehicle is likely to become unstable, ESP® intervenes by reducing the engine torque in order to restore stability.

Research shows that 80% of skid-related accidents can be prevented if all vehicles would be equipped with ESP®. As a result of its effectiveness and positive cost-benefit ratio, ESP® has been made a compulsory standard by nearly all developed and an increasing number of developing countries worldwide.

ESP® and ABS are important components that work in tandem with other safety solutions such as driver assistance technologies. Together, they form the basis for automated driving and are therefore essential for realizing the vision of accident-free mobility.

Automated driving leads the way to accident-free roads

Nine out of ten accidents are caused by human errors. Bosch believes that automated driving has the potential to eradicate road accidents and fatalities over the long-term. From braking and steering to acceleration, the driver assistance systems of an automated vehicle will support drivers in critical traffic situations by intervening in a targeted manner. In addition, automated driving will enable better flow of traffic, significantly increase the efficiency of transportation systems, and reduce the fuel consumption of vehicles.

Bosch’s automated driver assistance systems like Automated Emergency Braking (AEB), Lane Keeping Support (LKS) and Adaptive Cruise Control (ACC) are already available in many cars today. The company’s next development steps towards a fully automated driving experience include automated parking (2018) and highway pilot systems (2020).

Saving lives through post-crash rescue technologies

Bosch’s technological development efforts also extend to post-crash response solutions. In case of an accident, Bosch’s eCall technology automatically transmits vital data such as location, time, and direction of travel, to an emergency call center. In addition, eCall also establishes a voice link with the nearest police and rescue service, ensuring accident victims to receive assistance as quickly as possible. Since its introduction in mid-2012, Bosch introduced an alternative version of the eCall which can be retrofitted in vehicles. The retrofit eCall can be plugged into any car via the cigarette lighter socket and is linked to a smartphone through an app.

Utilising Augmented Reality (AR), Bosch is helping to make a difference during post-crash rescue missions. Through its assistance app, rescuers will be able to view a virtual 3D model of the vehicle’s schematics on their smart devices and enable to plot the quickest and safest way to extricate crash victims.

Rescue workers are also given better protection as they will be able to avoid critical components such as fuel lines, high-voltage cables in electric cars and hybrids by using this app. To encourage faster adoption of the technology, the company has created a Bosch Common Augmented Reality Platform (CAP) which enables manufacturers to easily customise AR solutions according to their vehicle models.

About Bosch in Southeast Asia and Singapore

Robert Bosch (South East Asia) Pte Ltd is a regional subsidiary of the Bosch Group, representing the Group’s interests in Southeast Asia, where it is currently present in Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Brunei, Cambodia, Laos and Myanmar. Business operations in the 10 ASEAN countries report to Robert Bosch (SEA) Pte Ltd, located in Singapore. In fiscal 2015, the company generated SGD 224 million in sales in Singapore. As per December 31, 2015, the regional headquarters employed around 920 associates. Bosch has been in Singapore since 1923, active in Automotive Aftermarket, Power Tools, Security Systems, Drive and Control Technology, Packaging Technology, Thermotechnology, as well as Software and Systems Solutions. The Asia Pacific headquarters for the Bosch business divisions of Automotive Aftermarket, Security Systems and Bosch Software Innovations, as well as operations for Corporate Research and Advance Engineering, and Information Technology, are part of Robert Bosch (SEA) Pte Ltd.

Additional Information can be accessed at:

About Bosch worldwide

The Bosch Group is a leading global supplier of technology and services. It employs roughly 390,000 associates worldwide (as of December 31, 2016). The company generated sales of 73.1 billion euros in 2016. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 120 locations across the globe, Bosch employs some 59,000 associates in research and development.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Further information is available online at: